How Google ADS can grow your Business

If your business isn’t taking advantage of Google Ads, you’re missing out on one of the most powerful digital growth tools available today. Google processes more than 8.5 billion searches per day (Statista, 2025). That means your potential customers are already looking for products or services like yours — and with Google Ads, your business can show up at the exact moment they search.

What is Google Ads?

Google Ads is Google’s paid advertising platform, allowing businesses to show ads on search results, YouTube, Gmail, and partner websites. It works on a Pay-Per-Click (PPC) model: you only pay when someone clicks on your ad.

This means even small businesses can compete with big brands, because results depend on relevance and ad quality — not just budget.

Why advertise on Google ADS?

• Budget control: When it comes to budget management, Google Ads surpasses any other promotional outlet.

• Scalability: Anything you do with Google Ads takes place in real-time.

• Analytics: With Google Ads, you have complete control over every detail of your campaign's results.

Key Benefits for Your Business

Unlike SEO, which takes months to see results, Google Ads can place your business on the first page in just a few hours.

You can target by:

• Location (city, region, radius)

• Keywords people search for

• Age, interests, and devices

More sales & brand awareness

Businesses using Google Ads strategically often see significant growth in both revenue and brand recognition.

How does Google Ads work?

To clearly grasp how much Google Ads might cost, it’s essential first to understand how the platform works.

When someone types a word or phrase into the Google search bar, the system scans the query to identify whether it matches keywords that advertisers are bidding on. If there’s a match, an ad auction is triggered, and Google determines which ads are eligible to appear on the results page.

Google then calculates the Ad Rank for each advertiser in the auction. This score determines if, when, and where your ad will appear within the paid results. Ad Rank is based on both your bid amount and your Quality Score.

Real-World Growth Examples

• SMEs in Portugal. According to a Deloitte study (2023), small businesses that used digital advertising grew 4.5 times faster than those that didn’t. Google Ads was the top tool used for predictable customer acquisition.

• Aesthetic Clinics A clinic in Birmingham (UK) ran Google Ads campaigns for keywords like “lip fillers near me” and “botox Birmingham”. Within 3 months, they doubled consultations with a cost per lead of only £15 — far less than the value of an initial appointment.

• E-commerce Think With Google reports that 49% of consumers use Google to discover new products. Online stores using Shopping Ads saw, on average, a 30% increase in sales.

Setting the Google ADS budget

One of the most common frustrations among Google Ads users is seeing their ad budget disappear far more quickly than expected. Watching a monthly budget vanish in just a few days can be discouraging and often leads businesses to believe that Google Ads is simply too expensive. In reality, that’s rarely the case — the issue usually comes from a misunderstanding of how Google Ads budgeting actually works. Let’s clear that up.

Think of your Google Ads budget the same way you would manage any other budget: you set a central figure as your baseline, while allowing for some flexibility if things change. A smart method is to set budgets per campaign, which provides better control and clarity. To make this practical, let’s start by looking at how daily budgets work.

Are there any additional costs with Google Ads?

• PPC management software: Using PPC management software is an excellent way to streamline your campaigns, minimize costly mistakes, and free up time to focus on growing your business.

• Agency Costs: Many small businesses decide to outsource their PPC management to a digital agency. This approach offers clear benefits: it reduces the time and resources you need to invest personally while giving you access to experienced professionals who can manage campaigns efficiently and provide expert guidance.

A large number of small businesses choose to partner with digital agencies for their PPC management. Doing so saves them time and internal resources, while also giving access to seasoned experts who know how to run campaigns effectively and provide valuable strategic insights.

Ways to Cut Down on Ad Spend

• Create a daily budget: Establish consistent spending limits to avoid this issue. Doing so ensures your budget is spread evenly throughout the month.

• Increase your quality score: Achieving a strong Quality Score is crucial. The higher your score, the more likely you are to pay less per click compared to competitors.

• Geotarget your ads: It’s essential to display your ads only to the right audience. For global e-commerce, casting a wide net may work, but for small businesses, local targeting is far more effective. Geo-targeted ads ensure you don’t waste budget on users outside your potential customer base.